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Autonomous golf retailer

End-to-end e-commerce product development

An ambitious collaboration  to connect golfers with products and services they love and the fast, custom experience they deserve.

See it in action.

VISIT SITE

Game-changing golf marketplace.

Product architect for mobile-first,  community-driven platform.

An instrumental architect to the product build.

Role

  • Product Designer
  • Lead UX Designer
  • Brand Strategist
  • Team Lead

Tools Used

  • Figma
  • Sketch
  • Overflow

The Team

  • Michelle Hansen
  • Arif Hakim

Duration

  • Product Planning - 4 months
  • UX Designs - 2 months
  • UI-to- Dev - 6 months

Key Contributions

  • Design Thinking
  • Concept Ideation
  • Prototyping
  • User Experience Design
  • Wireframe Design
  • Interaction Design
  • Creative Direction

Process

1

Product discovery stage

Research the market, perform a product investigation, and come up with the first design ideas.

2

Gameplan

User personas and full product planning.

3

Ideate

Sketches, User Flows, Wireframes

4

Bring to Life

Prototype design

5

Verify

Prototype testing and user testing

Product Roadmap

Expressed a user-centered product roadmap

Formulate constructed a high-level, strategic overview of the business initiatives used to group and prioritize product features. The user-centric themes and features rallied design, development, and marketing efforts around customer needs.

User Persona
Waterbooster-Sexy-Facts

Drafted a well-researched set of end-user personas

A set of three personas sharpened the product messaging toward useful, desirable, and valuable benefits to this target audience. 

VISIT SITE
Wireframes

Designed effective flows for the backbone of a strong UX

Designed high-level, interactive user flow wireframes that communicated the story—mapping the digital product improved the product team's ability to align the user experience design with the user goals.

Waterbooster-Using-Imagination
UI Elements
Waterbooster-Buy
Design Thinking
Mobile Experiences

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