An ambitious collaboration to connect golfers with products and services they love and the fast, custom experience they deserve.
Product architect for mobile-first, community-driven platform.
Research the market, perform a product investigation, and come up with the first design ideas.
User personas and full product planning.
Sketches, User Flows, Wireframes
Prototype design
Prototype testing and user testing
Formulate constructed a high-level, strategic overview of the business initiatives used to group and prioritize product features. The user-centric themes and features rallied design, development, and marketing efforts around customer needs.
A set of three personas sharpened the product messaging toward useful, desirable, and valuable benefits to this target audience.
VISIT SITEDesigned high-level, interactive user flow wireframes that communicated the story—mapping the digital product improved the product team's ability to align the user experience design with the user goals.
